Hi all, I am currently writing my dissertation on the rise of branded podcasts and I am looking for people who have actively listened to a branded podcast/ podcast made by a specific company and can share their experience in a 20 to 30 mins audio Skype call for my.
PLEASE NOTE: You have to listen to a podcast made by a brand rather than media outlet, examples are Prettylittlethings.com, Harrods, Rapha, M&S, Pedigree, Tinder, etc. to qualify. I will give away gift vouchers for £10 as a thank you!
If you agree to take part, you will be interviewed for about 20 to 30 minutes. Interviews will take place on an agreed date either via Skype (audio-only). You will be asked questions about your experience listening to promotional content and brand related messaging within podcasts and your motivations for listening to branded podcasts. You can choose not to answer any particular question. I will also need you to sign a 1 page research consent form, so ideally you need access to a printer/scanner.
With your permission the interview will be audio-recorded. This recording is used for transcription purposes. Audio files and anonymised transcripts will be stored password protected on personal computer.The research will not use your name or that of your organisation. I will identify common themes across interviews. If excerpts from your interview are used, I will screen these to not include information that, in my view, can indirectly lead to you or your organisation becoming identifiable.
Welcome to THE PODCAST FORUM, now take a moment to tell everyone about yourself. While you can definitely include your podcast experience, please save links to your show for the "Podcast Promotion" category.
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